As you probably already know, many consumers look up reviews before they go to a new restaurant. These reviews tell them about the atmosphere, service, price and menu before they even walk in the door. Reviews are pertinent to the restaurant business because people have always been selective about where and what they eat. Additionally, online reviews help you grow and improve your business.
Your customers base their purchases on reviews made by other people. Often reviews get posted on Yelp and Google My Business, and receiving good reviews often leads to repeat and new customers. On the flip side, even though getting a bad review can hurt your business, these can also be an opportunity for improvement and consumer outreach. The question is, how do to get online reviews?
A Pleasant Experience
The easiest way to get good reviews is to offer a pleasant experience. Great service, good food, and a clean environment are all things customers look for. A great experience often improves the chances that a customer will leave a review.
Ask for Reviews
It might be a silly thought, but most consumers don't post reviews because they aren't asked to. The easiest people to ask are the family and friends who stop by. Next, ask your customers. If you’re able to email a receipt, remind them to leave a review on the email.
Add Easy to Use Review Links
If you have a website, you should have easy-to-use links to review sites on the front page. This allows customers to not only look at your other reviews but gives them easy access to the review sites. The easier it is for the consumer, the better your chances for a review.
Simple signs are another easy way to get reviews. Clear sticky signs can be placed on windows and doors. Include review sites on the menu and promotional material. Even remind people to leave a review in radio ads.
Respond to Reviews
Consumer outreach is a very important business aspect. A simple thanks to a review lets people know you’re aware of their efforts. Even if you receive a bad review, you can minimize it by addressing the issue and possibly turning those negative feelings into positive ones. However, there will be some consumers who aren't satisfied no matter what you do.
Smartphones have made it even easier to leave reviews. With mapping apps, you can remind customers to leave a review when they are in range of your business. SMS based apps allow consumers to leave text-based reviews.
Show Some Appreciation
In many cases, you can entice customers to leave a review. Offering a free service or prize draw for following a review link can hike your review count up. Just make sure to read the terms of service for the review sites, some enticements are frowned upon in certain review forums.
Learn more about garnering reviews and recognition for your restaurants today. Contact us here!