Canadian Coffee Drinkers 2019

This new report reveals that coffee purchasing habits have changed for 4 out of 10 Canadians in the past year.

• 26% of Canadians say the quality of coffee is more important now than 12 months ago
• 2% say cost has become a more important factor
• Millennials (aged 18-34), in particular, have become cost-conscious, with 34% factoring in the cost of coffee to their decision-making process compared to 12 months ago
• 70% of Canadians consider sustainability when purchasing coffee, a habit that is new for 22% of Canadians over the last 12 months.

Access the full report for additional insights.